The most significant change is the expansion of Prime-exclusive savings.
Prime members shopping at Amazon Fresh in-store and online will be able to save on over 3,000 grocery items.
This is an upgrade from the previous program, which offered discounts on only a few hundred items.
Amazon
You’ll have to double-check and double-check each item has a discount since many rotate.
In addition to enhanced Prime savings, Amazon is also launching a new private-label brand called Amazon Saver.
Amazon claims the Amazon Saver selection will be expanded to include over 100 items in the future.
Finally, Amazon Fresh is also making improvements to online shopping.
The storefront has been redesigned to provide a cleaner and more intuitive browsing experience.
The online store will have dedicated shopping zones that group products by theme.
This is to help customers find what they’re looking for easier.
This should make it feel more like grocery shopping, where zones would be aisles.
