Amazon is now pushing a redesigned Prime Video app that prioritizes “clarity and simplicity.”

The redesigned app should roll out to all users by the end of the week.

Today’s Prime Video redesign aims to make this functionality more obvious and manageable.

The redesigned Amazon Prime Video app on a smart TV.

Amazon

The left side of this navbar is dedicated to content discovery.

Conversely, the right side of the new navbar is dedicated to services that you already pay for.

The updated app also improves your ability to manage subscriptions within Prime Video.

A close look at the redesigned Prime Video app’s horizontal navbar.

Amazon

The subscriptions page will also serve as a platform for adding new “channels” and hunting for deals.

There are some inevitable AI integrations, too.

It may take a week for the update to reach all customers.