People are flocking to these throwback gadgets that modernize the flip phones of the early 2000s.
So, why isnt Apple delivering the goods on a folding iPhone?
However, this is certainly not the case for everyone.
The size of modern smartphones has resulted in devices that many people struggle to comfortably carry around.
The flip phone variety of folding phones solves this problem by compacting into half their vertical length.
Its nearly square shape is also much more manageable to shove in a pocket.
The only caveat is that when folded, the thickness of the phone doubles.
Apple would need to reduce the thickness of its current iPhone line to avoid unnecessary bulk.
Its a best-of-both-words scenario: smaller for storing, bigger for using.
However, these phones have somedownsides you should understand before going big.
Theres a reason that ads for the modern iteration of the Razr evoke the originals future-hip vibe.
Companies are always looking for ways to sell consumers a revival of their childhoods.
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For an entire generation, flip phones defined their younger years and smartphones represent adulthood.
Its understandable why this reminder of the past is tantalizing.
At the same time,looking back isnt really Apples brand.
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Offering a flip phone iteration would discard proven success to chase after a small subset of the mobile market.
And Apple has never fancied itself to be a chaser.
Meanwhile, many (or even most) iPhone users would find the transition jarring at best.
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My gut tells me that the company would be reluctant to do this without an assured hit.
In an ironic catch-22, folding smartphones may only become a mainstream mainstay if Apple gets in the race.
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Apple
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