AT&T’s satellite-calling ad began airing in April 2024.

Stiller eventually finds himself in the middle of nowhere, pulls out his smartphone, and makes a call.

The call is established.

iPhone 16e with iPhone 16 Plus and iPhone 16 Pro in hand against grey wall.

Satellite-to-cellular servicedoesexist (in limited form) through companies likeSpaceXand Apple.

So, this is a plainly duplicitous marketing campaign.

Yes, AT&T’s ad features a short disclaimer: “demonstration of evolving technology.”

‘Figment’ in a Galaxy Z Fold 6 next to an 8BitDo Pro 2 controller.

And, notably, this isn’t the first time that AT&T has misled customers.