That’s why it’s so concerning that Microsoft has been increasingly more aggressive with ads in Windows 11.

Is this going to be the future of our operating systems?

Microsoft’s Self-Promotion Knows No Bounds

Windows is already full of Microsoft’s built-in apps and bloatware.

Illustration of a Windows laptop with several ads.

Lucas Gouveia / How-To Geek |TarikVision/ Shutterstock

All the “set up” did was recommend various Microsoft products to me that I already declined previously.

All this self-promotion does is clutter an otherwise great operating system.

Ads in the Start Menu, Seriously?

The location of the recommended section in the Windows 11 Start menu

Microsoft

It’s a safe and familiar spot within your operating system.

I use it to hide my less frequently used apps like game launchers and hardware monitoring tools.

I personally think that Microsoft’s experimenting with ads in the Start Menu is out of line.

1Password app listed in Recommended section of Start Menu

Microsoft

Users expect that their operating system is professional and free of clutter.

Windows 10 is still mostly free of ads and provides a less disruptive OS environment.

I just hope that the next version of Windows will prioritize the user experience over intrusive advertising.