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You could argue that 140 characters is Twitter, and Facebook just stole it.
And most people didn’t even notice.
But these posts have to be short.
So yeah: Facebook is using color backgrounds to incentivize users to keep their posts brief.
They want to be ever so slightly more like Twitter.
My guess: shorter posts keep people scrolling.
Scroll more, and there’s a better chance you’ll find something you like.
And with good reason: keeping posts short is the main thing that separates Twitter from other social networks.
While your uncle can rant all he wants on Facebook, Twitter users are forced to keep things brief.
And the artistic constraints of 140 characters forces people to be creative.
People refine their thoughts, removing unnecessary words until everything fits, which occasionally results in magic.
I don’t know.
And they’ve managed to copy this feature out in the public eye, without many people even noticing.
But it’s not just Snapchat Facebook is borrowing from.
