How Apple Could Revolutionize the Mac Experience With Generative AI

What Is Apple’s Involvement With Artificial Intelligence?

Apple has been using artificial intelligence and machine learning in its operating systems and applications for a long time.

Spotlight and the Health app also currently rely heavily on artificial intelligence.

But generative AI is different.

Generative AIs are artificial intelligence models trained on data sets and are able to generate content.

This can be text, images, video, and audio.

You’re probablyfamiliar with Google’s Geminiand ChatGPT, for example.

Apple has designated significant resources to develop a generative AI and catch up with the current industry leaders.

The company hasn’t been secret about that.

In March 2024, Apple published aresearch paperdetailing the training of its AI named MM1.

He hinted that customers could even expect to experience these innovations in the same year.

This would largely be due to generative AI integration with Siri, among a host of other applications.

Siri

Let’s face it,Siri kind of sucks.

We can expect some new features similar to those when Google Assistant integrated with Bard (now Gemini).

With a generative AI embedded in Siri, it would have a much more advanced natural language understanding.

For example, you could command Siri to do things like write a social media caption from your photo.

Or have Siri read an Apple News article and generate a summary.

One example from Google Sheets involves using natural language to perform data analysis.

Notes

The Notes app lacks organizational features.

Apple Music

Apple Music is lagging behind Spotify in features, especially when it comes to playlists and recommendations.

Apple Health

With the Health app, Apple could introduce features that better analyze and interpret your health data.

AppleCare

AppleCare with AI could change how you troubleshoot and resolve issues with your Mac.

There would be no more sifting through endless troubleshooting guides or waiting on hold for a support representative.

Forget searching through GitHub looking for coding help.