How does this work, and is it possible to disable?

We’ve got you covered.

That includes streaming apps and so much more.

A TV with multiple eyes observing and data streaming into the TV screen.

Lucas Gouveia / How-To Geek |Nitchakul Sangpetcharakun/ Shutterstock

For example, as of October 2022, Vizio alone had more than18 million ACR-enabled TVs on the market.

And nowWalmart is the proud owner of Vizio and its massive ad business.

This data is then sold to advertisers who use it to target you with hyper-specific ads.

Opting out of ACR on a 2020 LG CX smart TV.

Tim Brookes / How-To Geek

In many cases, it can also pick up on what’s playing through other input sources.

you’re free to usually turn off ACR tracking if you know where to look.

Surprising to no one, manufacturers don’t always make it easy to do this.

The terminology is all over the place, and the prefs can be difficult to find.

Thankfully,we’ve got a dedicated guide for disabling tracking on smart TVs.

First and foremost, it’s a lot easier to upgrade a streaming unit than your TV.