NBCUniversal now provides enhanced personalization and rewind functionality for select OTA TV channels.
TheNextGen TV standard(ATSC 3.0) promises to deliver 4K HDR over-the-air broadcasts with enhanced streaming-like functionality.
Customers can access NextGen TV broadcasts for free with anATSC 3.0 tunerand any oldTV antenna.
Channel Master
Now, six NBCU-owned stations are taking advantage of NextGen TV.
Viewers can rewind or pause these channels in real-time.
These features work automatically for any viewer with an ATSC 3.0 tuner.
And, of course, interactive elements on OTA channels will be leveraged for data collection and targeted ads.
NBCU considers itself a leader in NextGen TV.
Unfortunately, the NextGen TV rollout has beenextremely slow.
And while NBCU’s actions are exciting, this is a clear sign of NextGen TV’s obscurity.
To reiterate, advanced NextGen TV functionality is currently limited to NBC and Telemundo stations in just four markets.
NBCU says that a wider rollout will occur over the coming months.
