That is very much not the case.
Outside of the bubble, most people simply do not care about the bird site.
A lot of attention has been put on Twitter since Elon Musk completed his$44 Billion takeover.
However—as he’s finding out—Twitter is really not very popular.
The platform has an inflated sense of importance for a variety of reasons.
Twitter in Perspective
Twitter is one of the original mainstream social networks on the internet.
ESPN
It was launched in 2006, around the same time that Facebook was taking off and Google bought YouTube.
It’s been around for a long time, but it’s never been as popular as its competitors.
Thevideo embedded abovegives us an excellent look at social media growth from 2004 to 2022.
That has to do with who is using Twitter—journalists, politicians, and celebrities.
A lot of people who garner attention are using Twitter tobroadcast their thoughts out into the world.
Even if you don’t use Twitter, you’ve probably seen tweets in the news.
“[Celebrity] says [blank] about their co-star!”
“[Political candidate] slams their opponent over [blank]!”
You get the idea.
Related:“Did You See My Tweet?”
This gives the impression that it’s more popular than it really is.
That’s the big difference between Twitter and a site like Tumblr.
Big names are good for Twitter’s clout, but not its bottom line.
I am a long-time Twitter user, and let me tell you—we love to talk shop.
In my little journalism bubble, Twitter is where all the conversation happens.
Not only do we talk about our work, but we talk about the very tools that enable it.
Twitter is one of those tools.
Elon Musk’s Twitter acquisition has been a huge topic because it directly affects that work.
Even the celebrities who use Twitter will often talk about Twitter.
The platform itself is part of the conversation.
YouTube is similar in that people who make YouTube videos love to talk about YouTube.
People who use Twitter love to talk about Twitter.
Theoutside worlddoes not care, and that’s totally fine.
