Peacock is increasing the prices of its Premium and Premium Plus plans by $2 a month.

Interestingly, these dates line up with last year’s Peacock price hike.

After this change is implemented, customers will pay $8 a month for Peacock Premium.

Peacock

Those who want an ad-free experience will find themselves paying $14 a month for Peacock Premium Plus.

The price increase falls just a week before the 2024 Summer Olympics, which begins July 26th.

(Thankfully, the Olympics are scheduled to end August 11th.

For reference, this is the second Peacock price increase in two years.

It’s an unpopular move, but at least it’s consistent.

Should we expect another price hike in 2025?

I’m not sure.

If so, I guess it’ll happen in the months of July and August.

In any case, I’d like to point out that Peacock has consistently amassed10 millionU.S.

Existing customers won’t face this change until August 17th.