Here we go again.

ThePrime Day landing pagealready contains a collection of early discounts and invite-only deals.

I’m pretty impressed by some of Amazon’s early Prime Day deals.

An Amazon box on a table.

Hannah Stryker / How-To Geek

Though I should warn that discounts can be deceptivea dealisn’t always a deal.

Once the Prime Day festivities are in full swing, useCamelCamelCamelto check the price history of items.

You may find that the Prime Day pricing is higher than that of previous sales.

And you don’t need to limit yourself to shopping at Amazon.

Retailers like Walmart and Best Buy regularly encroach on Prime Day with their own sales events.