We think they’re the best ones yet.

Over the years,USB branding has been less than ideal.

The earliest USB cables and branding were easy to understand because there was a very limited selection.

USB branding on a mockup product

USB Implementers Forum

Without foreknowledge, who could really tell you what SS-squiggly-circuit-thing means off the top of their head?

Eventhe revisions of the SuperSpeed logoin 2020, while an improvement, still left much room for improvement.

In the fall of 2022, the USB Implementers Forum announced a further revision tosimplify USB logos.

You won’t necessarily see them printed physically on your devices.

Note that all of these changes just apply to USB-C cables.

The organization isn’t changing anything about those traditional USB-A cables.

Although those classic cables will continue and is totally focused on USB-C going forward.

The new designs are a leap forward in both ease of shopping and ease of use.