But theWindows Fall Creators updategoes further.
For the first time, non-Office Windows features will live behind the Office 365 paywall.
You need an Office 365 account to use this feature that’s completely unrelated to Office.
Simplybuying Office 2016 isn’t enough: you need the subscription.
Call it the Amazon-Prime-ification of Windows.
Subscription review could go a long way.
And Microsoft does have a pretty decent bundle going.
There’s Office itself, obviously, but also the 1TB of cloud storage space.
But Amazon didn’t build their bundle through value alone: they were also really annoying about it.
If you browse Amazon, you’re regularly reminded how great Amazon Prime is.
In this way, Amazon itself serves as an ad for Amazon Prime.
Microsoft doesn’t have a massive web store to promote their bundle with, but they do have Windows.
It’s Not Just Microsoft
Prime-ification isn’t just a Microsoft thing.
Even Apple is kind of embracing this all-in-one-subscription approach.
Both of those shows suck, but still.
It will be interesting to see if more popups show up in future “free” updates.
