The Walt Disney Company has repeatedly warned customers that it’s preparing a Netflix-styled password-sharing crackdown.
Bob Iger dropped this bombshell in an interview with CNBC’sSquawk on the Street.
Netflix hasalready proventhat a password-sharing crackdown will increase profits and appease investors with very little customer pushback.
So, Disney is following in Netflix’s footsteps.
You aren’t supposed to share your account with anyone outside of your household.
This rule simply hasn’t been enforced.
Presumably, Disney waited to launch itsHulu on Disney+ platformbefore setting up any account-sharing detection technology.
Instead of spearheading a crackdown on two apps, Disney has narrowed things down to a single app.
It seems that Disney’s crackdown will follow the game plan that was laid out by Netflix in 2023.
Some users will be affected on day one, while others won’t feel the pain until September.
If you feel that the Netflix comparison is too tongue in cheekwell, it’s perfectly relevant.
Disney isn’t the only platform that’s been influenced by Netflix.
Max, formerly HBO Max, plans to tackle password sharing inlate 2024or early 2025.
Account sharing used to be the norm, but it will slowly become a rarity.
After this crackdown is finalized, Disney+ and Hulu accounts can only be shared within a single household.
Enjoy it while it lasts.
