Leading the revolution is BookToka viral book-loving sub-community on TikTok.
Their favorite books, parts of books, book setups, or really anything related to books.
For the most part, BookTokkers are teenagers and young women, though certainly not exclusively!
There also seems to be a common focus on young adult fiction, especially fantasy, and romance novels.
You know, the sort with shirtless folks on the cover.
Many BookTok creators have absolutely massive followings, with hundreds of thousands or even millions of followers.
Sydney Louw Butler / How-To Geek / MidJourney
BookTok hasover 200 billion viewsas of the end of 2023.
Not that I personally have anything against this, since I’m a lover of paper books!
Sure, websites likeGoodreadshave always been a great resource, but that lacks the dynamics of the BookTok community.
Although truth be told, thebar for TikTok isn’t particularly high.
So, in other words,Sturgeon’s Lawapplies here too.
The other major issue is that most BookTok creators are pretty uncritical about the material they promote.
