Messaging between iPhone and Android devices is a nightmare.

Americans rarely think twice about their default messaging app.

They use Google Messages or iMessage, as these are the apps that come with their smartphones.

Checking grammar and spelling in the iPhone’s Notes app using the Grammarly keyboard.

From an outsider’s perspective, the commitment to default texting apps is incredibly unusual.

Most nations show a preference for multi-platform messaging apps like WhatsApp or Telegram.

These apps don’t care if you’re using an iPhone or an Android equipment.

Message on WhatsApp with a number that is not saved in the contacts.

Lucas Gouveia / How-To Geek

Based on its merits, WhatsAppshouldbe a dominant force in the United States.

But it isn’t, and this is partially due to a failure to communicate such merits.

And the clock is ticking.

This ad ignores the fact that Apple is adding RCS to the iPhone.

Still, the ad worked beautifully.