It seems odd to create a nice mobile-friendly website just to beg people to use an app instead.
Are they not proud of the experience offered by the mobile site?
There are some reasons why the website owner benefits if you use the app.
Mobile browsers have gotten very good, but a native app will generally be faster and easier to navigate.
Native apps can integrate with the system’s features better.
Menus and navigation buttons can match what you’re used to in other apps.
Website owners want the experience to be as painless as possible, so you keep coming back.
That’s why they make a run at get you to use what they think is the better option.
Mobile sitescan also send notifications through the web app, but most peopleopt out when given the option.
Android, in particular, used to make it super easy for apps to send notifications.
Apps also are easier to put on your home screen thanmobile website shortcuts.
Having the app icon on your home screen will make you much more likely to open it again.
That is the ultimate goal: to get you coming back over and over.
When you’re browsing the web, your data is collected viacookies.
Information such as browsing history and user preferences is tracked.
However, apps have access to anonymous demographic and location data, which is even more valuable to advertisers.
Related:What Is a surfing app Cookie?
Do Users Actually Prefer Apps?
The big question is which users actually prefer: website or app?
Users pretty drastically preferred using the web app over the native app.
Users spent three times longer on the web app than the native app.
And, very interestingly, the web app used three times less data.
So just stop bugging us about it.
