It was not the original name of the company.
Amazon is one of the largest and most successful companies in history.
It’s so ubiquitous that you probably don’t think of the rainforest that bears the same name.
Joe Fedewa / How-To Geek
But how did Jeff Bezos come up with it?
What Was Amazon’s First Name?
The Cadabra name didn’t stick around for long, though.
Why Did Jeff Bezos Call His Company Amazon?
In the time before Google Search ruled the internet, being at the top of alphabetical lists still mattered.
That’s what led Bezos to awake.com and another name, “Aard.”
Eventually, Bezos settled on the name we all know—Amazon.com.
Amazon is not only the name of a rainforest, but also the largest river in the world.
Bezos said he planned to make Amazon the biggest bookstore in the world.
Bezos felt that branding was incredibly important for his company, especially as an online company.
The rest is history, and now millions of people buy everything fromtech productsto household items from a website.
Did Amazon’s name play into its success?
It’s hard to know for sure, but a good name certainly doesn’t hurt.
It’s entirely possible we could all be buying portable battery packs from Cadabra.com andreading eBookson our Cadabra WandeReaders.
