The name is a reference to “lighting a fire” of excitement for reading.
But why did Amazon choose the name Kindle for their eReader devices?
Does it have anything to do with burning things?
Joe Fedewa / How-To Geek
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As Amazon grew, it expanded into other categories, including electronics, clothing, and more.
Books remained a core part of the business, though.
Amazon
In 2007, Amazon introduced thefirst Kindle eReader.
Today, Amazon is the leading retailer of physical, digital, andaudiobooks.
Kindle devices continue to be popular among readers, but where did that name come from?
How Did Kindle Get Its Name?
Amazon started working on an eReader in 2004.
Jeff Bezos wanted to build the “world’s best eReader” before their competitors could.
The unit was codenamed “Fiona” before the official name was decided.
The company hired branding consultants Michael Cronan and Karin Hibmato come up with a name.
They suggested “Kindle,” which means to “light or set on fire.”
According to Himba, Bezos wanted the name to convey the future of reading without sounding “techie.”
That’s the story on “Kindle,” the only thing burning is apparently our excitement for books.
We’ll choose to look at it more positively.
