Amazon is one of the first major retailers to offerpasskey sign-in.

Sadly, Amazon’s passkey implementation is a little clunky, and Amazon’s apps still lack passkey support.

The company is also extending passkey functionality to the iOS Amazon Shopping app.

Google Pixel 9a laying on a table.

Android support will come at a later date.

Passkeys offer a more secure and convenient login experience than traditional passwords.

Under your phone number, you’ll find the option to add a passkey to your account.

Signing into Amazon with a passkey.

Andrew Heinzman / How-To Geek

It’s great to see passkeys on the Amazon website.

In theory, this should accelerate passkey adoption and get us on track for a passwordless future.

But Amazon’s passkey implementation isn’t great.

Plus, asCorbadonotes, passkeys are domain-specific.

A passkey made for amazon.com won’t work on the German-language amazon.de domain, and so on.

As for Amazon’s funky passkey implementationwell, things will improve with time.

Amazon hasn’t even announced passkey support in a press release, blog post, or earnings call.

This feature is fresh, new, and still in the works.