So, Apple is simplifying things.

It’s very glamorous, I know.

This is a purely cosmetic rebrand.

You don’t need to create a new account or memorize a new password.

TheApple ID landing pagealso needs to be redirected to some other URL, presumably support.apple.com/apple-account.

And Apple isn’t the only business that’s being put to task.

Technology websites likeHow-To Geekhave published an innumerable number of articles that mention “Apple ID.”

(Maybe “need” is too strong a word.

Anyway, a small pebble can send ripples across a big pond.)

I should note that Apple also uses “ID” branding for Face ID and Touch ID.

Of course, I see no reason to draw conclusions from such unsubstantiated speculation.

It’s just a fun thing to think about as we wait for theiPhone 16launch event.