Thats because of machine learning and social media algorithms.
When youre browsing social media, your interactions teach the machine learning technology about your interests and preferences.
But it will require going beyond lurking and scrolling.
This tells the algorithm that you value this creator and would like to see more.
At the same time, you should actively unfollow pages and creators that are not interesting to you.
Take your interactions to the next level by leaving a comment or sharing the post with your friends.
Facebook provides a ton of information about every post, while LinkedIn provides very limited information.
These feedback options are available for ads too!
If you provide this information, it will only help the machine learning technology to improve.
It will make a difference!